The holiday season is rapidly approaching, and e-commerce has never been more relevant. Much due to the social-distancing measures resulting from the coronavirus, many consumers have resorted to online shopping as their primary method of obtaining goods. And, one aspect of e-commerce that often gets overlooked is first/final mile logistics.
What is it, and how does it work?
You could simply define first mile logistics as the initial movement of freight in its journey to the consumer. To the same tune, final mile refers to the delivery portion of the process in which the shipment arrives at its destination. Generally speaking, first and final mile activities take place in a city/metro environment, whereas the linehaul portion is occurring between cities.
First/final mile may seem simple enough, but things can get complex once you account for various timelines and touchpoints. Watch this whiteboard explainer video to get a better understanding of how it works and why it’s necessary.
Obviously, it’s never going to be quite this cut-and-dry in the real world. But, these concepts hold true regardless of how complex the situation becomes.
The e-Commerce Revolution
Final mile delivery is becoming increasingly important because of e-commerce and home-delivery. Just think about all the Amazon Prime delivery vans you see driving around town every day – they are all involved with final mile delivery!
Unlike anything we’ve ever seen, consumers now essentially have total control over the way they receive their purchase, be it home-delivery, curbside pickup, or traditional retail shopping. This is known as omnichannel logistics, which we will talk more about in our next article.
This much is certain: consumers expect to have what they want, when they want it, and where they want it. Is your supply chain holding up to these high expectations? If not, contact us to see how we can help!
Call or click today to see how Easley Transportation can improve your first & final mile operations!